You use all of the same "me-too" marketing services and tactics as all other local lawyers.

Yet somehow you continue to get the same equalized results as all other local lawyers.


Check 1-800-DIVORCE Availability in Your Town

Ever had an email from your Avvo rep telling you that because they've just signed up another dozen lawyers in your zip code, your monthly fee has gone down again?

After all, the demand for legal services in your town remains relatively static. Yet you continue to pay more to Avvo, FindLaw, LegalZoom and other lead-gen companies to enable them to saturate your local market. In fact, you refer colleagues to them. You're paying for their success which ensures your diminishing returns.


Check 1-800-DIVORCE Availability in Your Town

 Your target clients are awash in lawyers. They are looking for someone unique, bold, distinctive, stylish and savvy to resolve their specific problems and protect their legal and economic interests.

Will they perceive you as that unique lawyer by virtue of your boldness in protecting your own economic interests? Or do they find you standing in the same line as all other local lawyers and with an Avvo profile that looks exactly the same as that of all other local lawyers?


Check 1-800-DIVORCE Availability in Your Town

If you do not appreciate the significance of the Lifetime Value of each of your clients, please research that concept. It is critically important to your firm's future profitability.

If you've satisfied a client on Avvo or Legal Zoom, will they return/refer to you in the future or to Avvo and Legal Zoom?

Will they even remember your name and phone number or where they put your card? Avvo not only owns your marketing content but also your "good will." And Avvo is going to play your clients much better in the future than you will have time for. Don't forget that you will have to work to support Avvo.


Check 1-800-DIVORCE Availability in Your Town



Get More Divorce Clients

It’s almost like you should stop relying on the Avvo and FindLaw roulette wheels. Their business model probably seemed attractive when you signed up. It would enable you to concentrate on the practice of law, right?
The problem is that every lawyer in your town thought the same thing. So the lead-gen companies’ success in a given geographic market with relatively flat demand ensures your equalized and ever-diminishing returns as long as the supply (you) remains diverted from that economic reality.
Maybe you should abandon the yellow-pages mentality of renting advertising space.  Maybe you should consider the unique opportunity provided by the Internet of actually owning your firm’s branding and marketing assets, instead of renting someone else’s space and brand and allowing them to own and control your entire marketing content.
Perhaps you should even stop paying any marketing service that is also paid to promote your local competitors.

As the EXCLUSIVE 1-800-DIVORCE lawyer in your town, you will be perceived by your target clients as bold creative decisive unique intriguing hi-tech experienced cost-effective consumer-friendly business savvy distinctive


Please Hire Me - I'm Just Like Every Other Lawyer

Free web directories,  free online yellow pages,  free local lawyer referral services, paid generic legal marketing plans, lead generator packages and all other me-too lawyer marketing plans are designed to keep your financial returns level with those of other local lawyers with whom you compete.

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Why Do Anything Different or New?

You already know what to do to get your current number of clients.  If you’re happy with the current level of business in exchange for the current investment, congratulations. Do nothing different. However…..

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Do You Even Brand?

Branding is not just your logo, firm name and the colors and design of your website.  Broadly speaking, branding is the accumulation of every single professional action taken by you that can be seen or heard by someone else. Branding includes intangibles such as your firm’s policies, attitudes, personality, style and reputation.

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Show Me What This Looks Like

Hopefully, you already have some idea of what 1-800-DIVORCE would look in your own law firm’s marketing toolbox. That’s sort of the point. 1-800-DIVORCE provides the branding and marketing platform, but you bring your own unique part of the success story to the table. You must have a business plan.  Hopefully, it’s a good one, but it must be yours.



 “Good example of how to market with a dignified tone and colloquial language that lay people can understand”

Business Week, January 16, 2001 (now Bloomberg Businessweek)


  • "I can say unhesitatingly that my practice would not have survived but for 1-800-DIVORCE. As a young sole practitioner I encountered keen competition. 1-800-DIVORCE provided me the needed clients as well as a sense of security in that it produced, and continues to produce today, a consistent number of new calls and clients." D.C., Maryland
  • "I highly recommend to anyone considering signing up with 1-800-DIVORCE that they do so and do so immediately. For the relatively low cost of carrying 1-800-DIVORCE, the potential is enormous. Judging from the incredible response to a small Yellow Pages ad, I believe that television and radio advertisements using 1-800-DIVORCEshould result in an extremely high volume of calls. I believe the sky is the limit regarding the success of 1-800-DIVORCE" J.M., Illinois
  • "I am writing this letter to reaffirm my solid belief in 1-800-DIVORCE. The number is a marketing dream. Our calls now average around 800 a month with hundreds of clients (both contested and uncontested) to keep our small office more than busy." C.S., Georgia
  • "1-800-DIVORCE is pretty famous now here in Denver." W.P. Colorado
  • "1-800-DIVORCE has turned my business around. Since (we) joined the program just over one year ago, we have had to stop taking new business twice in that period of time. This was due solely to the large volume of calls and resulting cases from 1-800-DIVORCE." R.W., Massachusetts