IF YOUR LAW PRACTICE IS NOT USING PAY PER CLICK, YOU'RE NOT IN BUSINESS!
For divorce lawyers who are dissatisfied with the returns from their online campaigns, 1-800-DIVORCE offers an unique package that provides your law practice a powerful combination of impressive local branding and enhanced Search Engine Marketing.
1-800-DIVORCE service is now available with optional Pay-Per-Click (PPC) management of your Google AdWords and Bing Ads campaigns by our own Google Certified Partner for a flat rate of $150 per month, regardless of your ad budget. This includes design and hosting of your microsite or landing page at http://your city.1800Divorce.com. There are no setup costs or percentages.
All 1-800-DIVORCE PPC campaigns utilize not only tried and tested 1-800-DIVORCE techniques but also strategies that are consistent with modern PPC best practices.
Consider these 4 pervasive online marketing trends that are fundamental to all 1-800-DIVORCE PPC campaigns:
- According to Google, “97% of consumers search for local businesses online.”
- According to comScore, “60% of online traffic is now mobile” traffic – smartphones and tablets.
- According to Google, “70% of mobile searchers use click-to-call” – when the business has added a click-to-call phone number in an AdWords call-extension or call-only campaign.
- According to Google, Adding a phone number to your AdWords text ads in “Call extensions have typically increased click through rate by 6-8%.”
Now consider how your own 1-800-DIVORCE PPC campaigns will exploit those 4 fundamental trends:
- 97% of consumers search for local businesses online. All divorce lawyers are local. So 97% of your potential clients are searching online for your local family law services. Because of the relatively low cost of lawyers being online, those potential clients are awash in lawyers, all of whom look the same. That means to succeed in a highly competitive environment, you must not only be online but have an impressive and memorable brand that proclaims your success and distinguishes you from the lawyer-crowd. You must resonate. You must offer an intriguing and engaging message designed to lead potential clients to the conclusion that you are creative and can resolve their problems cost-effectively.
- 60% of online traffic is now mobile traffic: Your 1-800-DIVORCE microsite and/or landing page(s) will be responsive, i.e. look good on all devices, particularly smartphones.
- 70% of mobile searchers use click to call: In Google Adwords campaigns, we can have call-extensions to text ads and/or call-only campaigns. Each of these techniques utilize click-to-call technology. Call-only campaigns are delivered only to mobile devices that have phone-call capability. As well as displaying the 1-800-DIVORCE brand, such ads have a button that the mobile user knows to click to make the call. The actual phone number is not displayed at all – but the 1-800-DIVORCE brand is displayed. It’s a huge advantage that companies like our industry colleagues at 1-800-FLOWERS are exploiting. See this Google case study. Mobile users love to make calls on their devices, particularly to numbers they see as “cool” or creative and particularly with click-to-call buttons. And you prefer calls over clicks because calls come from potential clients who are closer to making a hiring decision. They are ready to speak with someone.
- Call extensions have typically increased click through rate by 6-8%: And that is with just a regular local phone number. Imagine the increased click through with 1-800-DIVORCE. This is important. You should understand what this means. With 1-800-DIVORCE in your Google AdWords call-extensions, you will benefit from the powerful synergy that exists between voice and digital and that Google is telling you about. Yes, more potential clients will call you because you’ve got 1-800-DIVORCE, but also more will click through to your website because you’ve got 1-800-DIVORCE.
Now, armed with knowledge about these pervasive online marketing trends, let’s put your complete online strategy together for 1-800-DIVORCE:
1-800-DIVORCE is the full package for divorce lawyers, whether you use the self-managed solution (you or your local PPC agency handle your own online campaigns) or our PPC Managed Solution (our in-house Google Certified Partner manages all of your Google and Bing campaigns for $150 per month flat rate, regardless of your ad budget.).
1-800-DIVORCE produces more clicks from the top end of the sales funnel because potential clients will see 1-800-DIVORCE in your ads and know that they will remember your number when they are ready to call. And it produces more calls from the bottom of the sales funnel, when potential clients have completed their research and comparisons and are ready to talk to you.
Callers are always more valuable to you as they tend to be closer to the bottom of the sales funnel, but many potential clients will prefer to click, at least initially. You’ve got both callers and clickers covered because you advertise both voice (1-800-DIVORCE) and digital paths (your 1-800-DIVORCE microsite or landing page) in both your traditional and/or online marketing.
No lead generator, pre-paid marketing plan, advertising co-op, generic PPC agency or any of the other me-too online marketing options for lawyers can offer you the Google-confirmed results of the synergy that exists between the powerful branding of 1-800-DIVORCE and the creative local online search capabilities that 1-800-DIVORCE makes possible.