GET OFF THE LOCAL LAWYER ROULETTE WHEEL
Supply and Demand
In any developed market of finite size, the supply of lawyers will expand constantly to exceed marginally the overall demand for legal services. This also happens within individual fields of legal specialization, such as Family Law, within a given geographic market.
The inevitable result for lawyers with no distinguishing commercial advantage or competitiveness will be marginal profitability or un-profitability.
The Same Actions Always Produce the Same Results
You network with other lawyers in town. You blog like other lawyers in town. You signed up for every free referral service in town. You’re on every free web directory like all other lawyers in town. You have the standard jack-of-all-trades lawyer website. You present a completely boring and thoroughly lawyerly message that does not resonate with any of your potential clients. You have a small marketing budget like most other lawyers in town. In short, you have the exact same outreach as every other lawyer in town.
Incredibly, your commercial results are the same as those of every other lawyer in town!!
So Stop Doing the Same Things!
To succeed in such a highly competitive market, you must provide your potential clients with sufficient reason to hire you at a distinctly greater rate than they hire your local competitors. You must distinguish yourself from the lawyer-crowd in every aspect of your outreach.
Your potential clients are looking for reasons to hire someone. Why would they hire you if you insist on looking like every other lawyer in town? In short, why would they hire you to represent their legal and economic interests if you do not represent your own commercial interests in a bold, stylish and distinctive manner?
Look for Something Different
Hint: You have already found it.
You have realized already that if you are going to build your law firm on the basis of traditional word-of-mouth and noble lawyerly reputation alone, you had better be very young. So you’ve developed a business plan. Part of that plan is the recognition that you must market your law firm intelligently in order to grow your law firm. You have a reasonable marketing budget, but you don’t have the resources of the older or larger firms in town. You need to put that budget where it will work best – so that you can grow your law firm.
You need to clinch some commercial advantage that brings paying clients at a faster rate than your current outreach.
Now Look From Your Clients’ Perspective
All consumers, including Family Law consumers, seek the comfort level of a brand. Nielsen’s September 2013 study on Global Trust in Advertising and Brand Messages reveals that in North America, advertising on branded websites was the third most trusted advertising form in 2013, a rise from a fourth-place ranking in the same 2007 survey.
Branded websites rank behind ONLY recommendations from friends and consumer opinions posted online in terms of trust. And both of the most trusted forms of advertising, as determined by Neilsen, are synergistic with and can easily be built into any 1-800-DIVORCE campaign.
A law firm has only two assets it can brand – its name and its phone number. It would cost you millions to brand your name, and your clients still wouldn’t remember it.
But they will remember what they want! An impressive, memorable, ethical and perfectly branded Family Law phone number has existed since March, 1984. And the website equivalent has existed since the inception of the Internet. And it just happens to be the one word that describes what your potential clients want!
What To Do?
Well, what if there was a legal marketing tool that would distinguish you and your firm from the local lawyer-crowd?
What if that tool worked equally well in both traditional and online advertising. What if YOU controlled it and it was scaleable to your needs? It can provide supplemental income to a general practice or it can build a pure Family Law powerhouse.
What if it also enhanced your online results by capitalizing on the powerful synergy between voice and digital, as recognized in February 2015 by Google AdWords Call-Only campaigns?
What if it fit perfectly into your plans for a greater online presence and/or a limited scope representation in uncontested cases?
What if you could clinch, at low cost, just such an unique and proven marketing advantage that will not be available to any other lawyer in town – once you have secured it?
Well, let’s not get ahead of ourselves, shall we. But perhaps your first step should be to call Legal Marketing Systems on 1-800-738-3764 at some point in time (like right now) or click below to inquire about availability in your market area.