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There’s nothing wrong with having accounts at Avvo, LegalZoom, Yelp and all the rest. Of course, if you have free accounts only, you won’t get many, if any, clients.
The real problem with the mass lawyer-finder platforms is that every divorce lawyer has signed up and done no other outreach. The platforms impose no limit on sign-ups. So their success in signing up all divorce lawyers in town – with relatively flat consumer demand – ensures your equalized and ever-diminishing returns.
In fact, unless you have only free accounts, you’re actually paying those mass lawyer-finder platforms to reduce your profit per case by increasing your case acquisition cost in a market that has relatively flat demand. And the more lower-profit cases you get the more you will need more……..lower profit cases.
So NOT smart if these me-too lawyer-finder platforms are your only or predominant marketing outreach.
However, Legal Marketing Systems is not recommending that you replace anything in your current legal marketing toolbox. We are recommending only that you ADD one item to it.
Your target client is looking for a unique connection with a local lawyer. She is emotional and scared and looking for a comfort level. She is looking for a reason to choose someone, anyone, from an ocean of identical lawyer ads, websites, GMB’s and promises. She is looking for some proof that some lawyer has the experience and skills to understand her specific legal problems and personal fears. She is looking for tangible benefits from you, not meaningless me-too promised features. She is looking for some proof of creative problem-solving from you.
Are you offering your target clients that type of resonant connection? Or are you doing and saying exactly the same as every other lawyer-competitor in town?
Why would any divorce or family law consumer select you from all available local divorce lawyers to look after her legal and economic interests if she sees that you are not even looking after your own economic interests in a distinctive and competitive manner?
Legal branding is the process of setting yourself apart from the lawyer-crowd. If your branding makes you blend in, how does that help your business?
Specifically, legal branding is about convincing your target family law clients that you are the unique provider of a relevant and creative solution to their problems and needs – without saying a single word.
“Wow, if this lawyer has 1-800-DIVORCE, s/he MUST be not only experienced and affordable but also a competitive problem-solver. This is the lawyer I want to represent my interests and resolve my problems.”
Are you ready to upgrade your firm’s marketing strategy? 1-800-DIVORCE will make branding work for you.
Please note that because of the exclusivity of 1-800-DIVORCE service, any offer contained herein must be made strictly subject to prior subscription by one of your local competitors.
Apply to Become the Exclusive 1-800-DIVORCE Lawyer in Your Area
BEGIN TO MAKE BRANDING WORK FOR YOU
1-800-DIVORCE
“Good example of how to market with a dignified tone and colloquial language that lay people can understand”
Business Week, January 16, 2001 (now Bloomberg Businessweek)
