This is a generic example of what you or your marketing consultant would create, either as a Pay-Per-Click ad or an organic ad, to promote your own family law website or for your 1-800-DIVORCE website at http://yourtown.1800Divorce.com.
Google banned telephone numbers in their non call-only Pay Per Click Ads on Google Adwords a few years ago, but guess what! The mnemonic word, 1-800-DIVORCE, does not count as a phone number. You can place it into your ad title or body, just as our industry colleagues at 1-800-Flowers and 1-800-Dentist (see below). This is a huge advantage over your local competitors. In call-only campaigns, you still use the 1-800-DIVORCE brand for increased calls and clicks but you also include the numeric version to satisfy the click-t0-call functionality.