HOW 1-800-DIVORCE WORKS
You sign up for¬ 1-800-DIVORCE service and subscribe a geographic area delineated by telephone area code(s) and/or county lines.
Your 1-800-DIVORCE Service Agreement is an exclusive life-estate license to market the 1-800-DIVORCE telephone number/trademark¬†within your subscribed area and online.
You also get a free custom listing on your state’s page on https://1800Divorce.com and a free divorce-specific micro-site,¬†such as this sample,¬†or a landing page tailored to your 1-800-DIVORCE¬ SEO/Pay Per Click campaign(s).
You then do exactly what you were going to do anyway – market¬†your Family Law services in order to get more law clients and grow your law firm. If you are not marketing your law firm, you don’t have a law firm.
However, instead of using your entirely forgettable firm name and local phone number as your only identifying¬†points of contact, you also incorporate¬†the 1-800-DIVORCE¬†phone number and/or your 1-800-DIVORCE website into all of your marketing outreach.
Keep in mind, for the benefit of your local SEO, that 1-800-DIVORCE is an additional phone number to your local phone number, which should still be displayed on your website in order to satisfy the SEO standards associated with NAP (Name, Address, Phone). Those 3 pieces of data MUST be consistent across all of your online outreach.
1-800-DIVORCE¬†does not replace your NAP number. 1-800-DIVORCE becomes your featured primary number in all of your outreach. It’s the one that your target clients will see, respond to and call. They won’t care about your NAP phone number, but it still has to be there.¬† Most 1-800-DIVORCE¬†lawyers have us piggy-back their 1-800-DIVORCE calls on top of their NAP phone number. That means that when a target client dials 1-800-DIVORCE from within your subscribed area, your NAP phone number will ring.
1-800-DIVORCE works well in both traditional or digital/online marketing campaigns.
¬†Whether your legal marketing outreach is minimal¬†or aggressive, traditional and/or online, ¬†consumers will rarely have pen and paper when they see or hear it.
Without 1-800-DIVORCE, the¬†average retention time of your name or regular phone number in the memory¬†of your potential client is literally 8¬†seconds. Few will remember your name. None will remember your local phone number. By contrast, 1-800-DIVORCE¬†describes exactly what your potential clients are seeking. For many, it will be a lifetime memory.
A 2011 study indicates a 75% greater memorability of a toll free vanity phone number over a regular local number. ¬†However, the quality and memorability of the vanity numbers used in the study (1-800-NEW-SKILLS and 1-800-NEW CARE) are nowhere near those of¬ 1-800-DIVORCE.
It's Still Memorable!
Once it has been seen or heard, your potential client will NEVER forget your phone number!
1-800-DIVORCE is gimmicky, humorous, impressive, convenient, stylish, distinctive, ethical and completely spontaneously¬†memorable. ¬†It will be an unavoidable memory every time she thinks about……….. DIVORCE, whether for herself or for a friend or relative at any time in the future.
YOUR PHONE NUMBER AND WEBSITE DESCRIBE EXACTLY WHAT SHE WANTS!!
Word-of-mouth referrals are exponential and never-ending. This is free business, and it’s automatically built into 1-800-DIVORCE.
¬†The naturally poor memorability of your name and local phone number in an advertisement or spoken referral is the¬†number one cause of loss of business that you have already earned and paid for.
It is just ahead of lost business cards (amongst the most lost objects in the world) and forgetting where the advertisement was seen or who told her about you.
With 1-800-DIVORCE in your legal marketing toolbox, it doesn’t matter what your name is. ¬†It doesn’t matter where your potential client saw or heard about you. She will ALWAYS have a spontaneously memorable path back to you, whether voice (1-800-DIVORCE) or digital (https://1800Divorce.com/your-town).
The number one source of lost business in family law is clients who have delayed the hiring event for one reason or another and cannot find their way back to you. This is business you’ve already earned and it is going to go back into the Google/Bing ocean of divorce lawyers unless you have 1-800-DIVORCE as your law firm brand and legal marketing platform.
‚ÄúBecome the brand that people think of before they even get to typing a query into Google. Whether it‚Äôs paid listings, competitors, vertical search or anything else that may get in the way of potential customers visiting your site, try to make sure they get to you first and then remember who you are, so that they come straight back the next time.‚ÄĚ ‚Äď Kevin Gibbons (Managing Director at¬ BlueGlass)
Any consumer seeing your 1-800-DIVORCE¬†law firm marketing outreach, whether in a real world or¬†online campaign, will be¬†impressed by your business acumen at having clinched THE most impressive family law brand in the world.
Being so impressed by your apparent domination of the world of divorce and confident of her ability to remember your 1-800-DIVORCE points of contact¬†at all times in the future, she will be MUCH more likely to dial or click on the 1-800-DIVORCE phone number¬†or your online ad¬†from her land line phone,¬†desktop, laptop, tablet¬†or smartphone.
American divorce consumers have loved 1-800-DIVORCE and referring it to family and friends since March 1984.
Just More Calls
An independent controlled study indicates a 14X increase by US consumers in response to ads containing a toll-free mnemonic number, as opposed to the same ads with a regular toll-free. And the mnemonic used in that study (1-800-NEW-WHEELS) was nowhere near the impressiveness or memorability¬†of 1-800-DIVORCE in its respective field.
Any call to 1-800-DIVORCE from any device assigned (by area code and the first 3 digits of the local number of that device) to your subscribed area is routed automatically, directly and seamlessly to your designated office land line or mobile number.
You get ALL calls from your area.
Any click on your online¬†ads or any consumer visiting your website as a result of real world advertising (where you should always provide a website address, except possibly on radio) ….
will deliver the potential client to your firm’s customized divorce-specific content on your law firm’s family law specific website or on your free micro-site or landing page at¬ https://1800Divorce.com/your-town.
There are many ways to market¬ 1-800-DIVORCE. ¬†You probably have a few law firm marketing ideas right now. Yes, those will work. You will also have access to our extensive ad library of samples and marketing ideas. Also, we can usually put you in touch with a friendly, non-competitive 1-800-DIVORCE lawyer who has tried whatever legal marketing strategy you have in mind.
Depending on your own law firm business development plan, your legal marketing outreach can be minimal¬†(printing business cards or brochures to pin up at the courthouse or leave at bars and beauty salons; installing a 1-800-DIVORCE sign or awning at your appropriately located office; a 1-800-DIVORCE sign on an old beater you leave parked legally around town (or have a suitably insured youngster drive around town for you); organic Search Engine Optimization on your 1-800-DIVORCE website) or more aggressive¬†(radio; TV; billboards; public transport; bathroom ads; mobile truck ads; Google AdWords; ¬†Google Call-Only; Bing; FaceBook; ¬†other on-line social; airplane or blimp banner towed past crowded beaches in summer, etc.).
The best campaigns in 1-800-DIVORCE history have often been brilliantly simple. ¬†We remember fondly the homemade 2′ X 2′ billboard nailed to a pole in the parking lot of a rural honky-tonk that produced, for $40 per month, several uncontesteds per month. The spectacularly successful, specifically-placed 8-word yellow-on-black billboards, the humorous and now famous Henry VIII radio spots (where it’s always a question of whether Hank¬†or the wife of the moment calls 1-800-DIVORCE first); the iconic NYC subway ad campaign that brought so much secondary copy (most of it positive – all of it good) and the absolute best divorce TV ad (we say the best lawyer ad) EVER (You get to customize and use that ad as part of your 1-800-DIVORCE package) are all now legends in the 1-800-DIVORCE world.
And you don’t have to re-invent the wheel with 1-800-DIVORCE! ¬†Be brilliant by all means. That is entirely consistent with the 1-800-DIVORCE business model. ¬†We are not a centralized expensive ad co-op. You control locally and you go on to your own greater heights. ¬†But bear in mind that¬†we already know what works. And what works is ALL that counts!
Whatever type of campaign you decide on, the 1-800-DIVORCE business model will accommodate. ¬ 1-800-DIVORCE is adaptable, scalable and in most markets can be bootstrapped with very little up-front money, intelligently spent.
HOWEVER, let’s get real here for just a moment. ¬†Some up-front advertising budget will be necessary. ¬†If it is your intent to sign up for a month or two, without any business plan and with no funding at all,¬†just to¬†see what happens, 1-800-DIVORCE is NOT for you. Please move on. We specifically do NOT seek the business of opportunist¬†lawyers who think they can glom onto someone else’s advertising money and score a case or two. We are looking only for long-term successes, intelligently planned.
While we cannot guarantee your results (any more than you can guarantee your own client’s legal results), we CAN guarantee 2 things: ¬†(1) You, and you alone, will be in control of your ¬†own¬ 1-800-DIVORCE¬†campaign and; (2) Whatever you do, 1-800-DIVORCE will produce more calls and clicks from any legal marketing outreach¬†than¬†you could currently achieve without 1-800-DIVORCE.
1-800-DIVORCE¬†provides you with the law firm marketing leverage required to get you off the roulette wheel of local divorce lawyers.
Up-Selling & Cross-Selling
This is an optional, but highly recommended component of 1-800-DIVORCE, providing¬†it fits your¬†professional style and¬†business plan.
Up-Selling & Cross-Selling
It is a particularly wise application of 1-800-DIVORCE¬†to use it to feed a better-paying or preferred area of practice, or even to feed a general practice. ¬†Some of our more successful long-term 1-800-DIVORCE lawyers have made a career out of doing so.
Family Law clients are relatively cheaply acquired, relatively easily satisfied and they have bankruptcies, unfair dismissals, slip and falls, car wrecks and DUI’s, etc. at least at the rate of the general population. ¬†If their experience with you on their 1-800-DIVORCE¬†event was positive, they will come back to you and/or refer a friend in a similar situation. ¬†The cause of action in the subsequent event doesn’t matter. ¬†You will be considered¬†her lawyer and you will receive the non-Family Law call on¬ 1-800-DIVORCE, which will always be her way back to you.
Many¬ 1-800-DIVORCE¬†lawyers over the years have bootstrapped other successful types of practice, mostly personal injury but even a criminal appeals practice in one instance, out of their 1-800-DIVORCE¬†activities. ¬†Regrettably, some have become so successful in those endeavors that they dropped¬ 1-800-DIVORCE, but that’s a different success story. ¬†Such events do open up a market and permit a healthy turnover in the system.
Bear in mind that in this particular application of 1-800-DIVORCE, it may be wise also to set up a separate PLLC, or whatever, to keep your¬ 1-800-DIVORCE¬†practice separate and distinct from your preferred general or other practice. ¬†We’ve had one ultra-successful 1-800-DIVORCE¬†lawyer who kept her low-cost¬ 1-800-DIVORCE¬†practice completely separate from her high-asset divorce practice. ¬†Each never knew the other existed.
That is not to say, BTW, that 1-800-DIVORCE¬†will not drive a high-priced divorce practice itself. ¬†For many years, we had one fellow who charged a minimum of $15,000 per case. ¬†And he consistently got one such case per month through his¬ 1-800-DIVORCE¬†campaign.¬† He had a very small rural area in the Florida panhandle and he smiled every month when he saw our $75 charge on his credit card. That’s intelligent investment-based family law branding.
However, you must pave the path for your existing and past 1-800-DIVORCE¬†clients to make it back to you on a cross-selling or up-selling basis. ¬†They will already know how to get back to you, but you must advise¬†them constantly what is available along that path.
From the very first visit to your office, there must be brochures on your waiting room table and at your reception desk. ¬†Those brochures must provide information about¬†your other areas of legal practice. ¬†Every piece of snail mail must include such a brochure, with occasional money-off-coupons or referral discounts for “existing” clients. You must also encourage clients to “like” your FaceBook page and sign up on your website for your monthly blog posting or e-newsletter. ¬†These are yet more opportunities for you to advise clients shamelessly of your other offered areas of practice.
Of course, this is all ethical and possible because of ABA Rule 7.3 (and any equivalent rule of your state’s code of ethics). ¬†You can solicit business when there has been a prior existing professional relationship with the client.
With¬ 1-800-DIVORCE, the LTV (Lifetime Value) of your average client can become quite high, thereby rendering your initial cost of acquisition as even more reasonable than it seemed at the time. This is the business you don’t pay for. ¬†It’s automatically built into the branding of 1-800-DIVORCE if you want it.